At a Dubai trade show, a booth competes with dozens of other brands for the same visitor’s attention, and a generic draped table does nothing to help a business stand apart from that competition. The common problems are practical rather than aesthetic, furniture that adds nothing to visibility, heavy structures that slow setup and breakdown, graphics locked to a single event with no way to reuse them, no carry case to move everything between venues, and a counter priced as a one-off purchase that then sits unused in storage between shows.
Deluxe Printing’s range of fabric, pop-up, backlit, and hardcase counters addresses each of these directly: lightweight for easy transport, no tools needed for assembly, fully customizable branding, and built for repeated use across multiple events rather than a single show.
Every counter in the range ships with a dedicated carry bag or wheeled case as standard, not as a paid add-on. Models weigh between roughly 9.5kg and 16kg depending on type, light enough for one person to move and handle without a trolley or extra hands. The case protects the frame and printed graphic in transit and stores compactly between events, so a counter stays usable across a full season of shows rather than degrading after the first move.
Both fabric and pop-up counter designs use removable graphics, so you can swap in a new design between events instead of buying a new counter each time. That single feature is what makes the range genuinely cost-effective for a business attending multiple shows a year, since the underlying structure - frame, base, carry case, is reused indefinitely while only the graphic changes.
| Counter type | Size | Weight | Notable feature |
|---|---|---|---|
| Fabric Oval | 70(W) x 95(H)cm | 9.5kg | Wooden MDF top and base |
| Fabric Rectangular | 90(W) x 95(H)cm | 12.5kg | Wooden MDF top and base |
| Fabric Pop Up | 106(W) x 102(H)cm | 11kg | Built-in shelf |
| Backlit | 100(W) x 104(H)cm | Rental | LED lightbox front |
| Pop Up Display | 120(W) x 95(H)cm | 16kg | Magnetic self-locking, internal shelves |
| Hardcase | 55(W) x 80(H)cm | 10.5kg | Case doubles as the counter, wheeled |
Exhibitors at Dubai World Trade Center and other UAE venues order fabric or pop-up counters for meet-and-greet points and product displays. Businesses attending Gulf Print & Pack and similar trade fairs order counters with swappable graphics to reuse across multiple shows a year. Retailers and brands running mall activations order the hardcase or backlit versions for a portable, branded promotional point.
We print in-house at our Al Qusais facility, coordinating production and venue delivery to a specific build and breakdown schedule for multi-day fairs. Design support is available to prepare artwork to the precise size, bleed and resolution needed for dye-sublimation fabric or pop-up panel printing. Delivery covers Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain.